How DaveLabs works with Google, YouTube, Meta and TikTok

Optiq Studio Enterprise works where people spend their day: Google and YouTube, Facebook and Instagram, and TikTok. Everything it does there goes through each platform's own official tools.

• Google Ads and YouTube: posting and scheduling through the YouTube Data API, watch time and audiences from YouTube Analytics, and Demand Gen video campaigns through the Google Ads API, each company with its own ad account billed by Google.
• Meta: Facebook Login for Business, video posts to Pages and Reels to Instagram, and Marketing API campaigns optimised for ThruPlay or link clicks, each reviewed by Meta before it runs.
• TikTok: Direct Post through the Content Posting API, numbers from the Display API, and Spark Ads that run a brand's own post as an ad, with its owner's permission.

Why it matters

Official tools mean a business's accounts stay its own, every permission can be withdrawn, and every number is the platform's own. It is what lets one plan, one set of videos and one budget run on every platform at once, and be measured in one place.

Read the full story on the Enterprise blog.